06
Mar
09

The good life indeed….

Hey Ladies and Gents.

We like concourses here at AutoKinesis, so when I got wind of this event, I didn’t mind throwing up their release to help get the word out. It’s not until August, but if you are in the west coast (if you’re not, you’ve got time to plan a trip), hop in your Alfa and head over.

-Alex K-

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2009 La Dolce Vita Automobili at Black Horse to Deliver Elegant Event for Car Owners and Enthusiasts

“Bayonet and Black Horse Golf Course to Once Again Host Monterey Car Week Event on Greens”

AUBURN, WASHINGTON. (March 05, 2009) – La Dolce Vita-Automobili at Black Horse will be held Friday, August 14, 2009 on the Monterey Peninsula in Northern California. Founding Partner Kerry McMullen shares, “When we learned a former Italian car event was no longer going to be held at this incredible site, we immediately approached the owners who were excited to host a quality event”.  La Dolce Vita promises a “back to our roots” approach to displaying Italian cars and motorcycles on the green. “This will be an enthusiast’s event organized by enthusiasts”, notes Founding Partner Jerry Kaye.

McMullen and Kaye formed Monterey Bay Concours LLC and established La Dolce Vita in an effort to share their passion for Italian cars with others and to create a comfortable “car guy” environment that is owner-centric. McMullen is President and CEO of MIE Corporation, the largest Maserati parts supply and technical network in the world. He also operates Maserati Club International with 2000 members worldwide. Kaye is no stranger to Italian car events and is a Founding Partner of La Belle Macchine d’ Italia. Held each year in the Poconos, the event attracts a large number of enthusiasts from all over the world. Both own their fair share of Italian automotive machinery. McMullen personally owns three Maserati cars and Kaye owns a beautiful collection of Lamborghini, Ferrari, Maserati and Rolls-Royce cars.

La Dolce Vita has significant support from members of the Italian car community. To date, Alfa Romeo, Fiat/Lancia, Maserati, DeTomaso and several other Italian car clubs are excited for the new event and anxious to resume the annual trek to Black Horse.  Numerous Ferrari and Lamborghini owners from around the country have expressed interest in displaying at the event as well. Niche media partners www.VeloceToday.com, www.GarageStyleMagazine.com, www.AutoBooks-AeroBooks.com, www.myVRL.com and www.SportsCarDigest.com speak to the serious enthusiast and it is this vein that runs thick through the event. “We want car owners and enthusiasts to enjoy each other’s cars and company in a relaxed and friendly environment, this will not be a carnival”, notes McMullen. The event is encouraging people to “come see what’s new” at Black Horse while picnicking amidst live music and chatting with old and new friends.

When asked why the team chose Black Horse as the site of La Dolce Vita, Kaye observes, “Black Horse is experienced at hosting an event of this magnitude and knows how to treat car owners properly. The venue has outstanding accessibility with multiple ingress and egress compared to most other golf courses and resorts on the peninsula”. Logistics on this scale do not come without a price tag and a great deal has been invested to assure affective parking and crowd control procedures. “We have a system in place that offers safe and secure parking for spectators that will also bring them to the main entrance in a timely fashion without aggravation”, says McMullen.

While the event is focused on Italian cars, featured marque cars from other Monterey Car Week events will be welcomed with open arms to a special display section at the event. “We want people to have choices. There are enough cars and enthusiasts on the Monterey Peninsula each August to support multiple events that will offset unbearable crowds”, says Kaye. Friendly rates have been established for entrants and spectators and the event will admit ages 17 and under free of charge with an adult. “We are encouraging families to visit our event as it’s very important to us to foster education of and passion for automobiles with future generations”, remarks McMullen. Charitable aspects and special features will be announced soon.

Plan on attending the inaugural event to see what special attractions are planned.  Be part of something special so you can say you were there at the beginning.

Entrant, Spectator, Sponsor & Vendor Information: www.ladolcevitamontereybay.com

Social Media Group: www.myvrl.com/group/ladolcevitaau

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2 Responses to “The good life indeed….”


  1. March 6, 2009 at 11:22 PM

    Alex,

    What a nice surprise! You’re awesome! We promise an incredible event this August. Owners and enthusiasts are very excited and supportive. Can’t wait to see you there!

    Ciao Bello,

    Cindy

  2. July 26, 2009 at 9:52 PM

    Hi Alex,

    I wanted to update your readers on La Dolce Vita at Black Horse. We have numerous specialty
    displays including Alfa Romeos Through the Ages spaning a 1931 6C 1750 to a 2009 8C Competiizone,
    a wonderful array of Lancias, dozens of Maseratis celebrating Maserati Days, dozens of Lamborghini’s
    most every color configuration imaginable plus the first 2010 Lamborghini LP670-4 SV to be delivered
    to an owner in the United States. The Featured Marques on the Peninsula display has both Bugatti and
    Porsche cars examples. The European fairway has a unique celebration of the 75th Anniversary of the
    Citroen Traction Avant and several other models of Citroen including Jerry Hathaway’s land speed
    record-holding Citroen SM. A wonderful Automotive Design Pavilion will showcase students and graduates
    of the Academy of Art University School of Industrial Design in San Francisco. Their works will be
    displayed via digital renderings on computers, sketches on large easels and large painted clay models.
    Ticket sales benefit Shriners Hospitals for Children and a silent auction of sports, movie and music
    memorabilia generates funds for the La Dolce Vita Automobili Scholarship Fund. Facilitated by Collectors Foundation, the Scholarship will assist students following a career path in automotive design, the car
    designers of tomorrow. Tickets are $70.00 for adults and each paid ticket admits a guest age 17 or under.
    WE hope everyone will come out to La Dolce Vita Automobili at Black Horse for a day of automotive nirvana,
    great people, great atmosphere and a great cause. http://www.ladolcevitamontereybay.com.


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